Everything you need to sell, in one platform.

Visual customizer

Design your store visually with a live preview — sections, blocks, colours and fonts. No code required.

Theme code editor

Want full control? Edit your theme’s code in a built-in editor, with templates for products, collections and pages.

Custom pages

Build about pages, lookbooks and landing pages that match your brand.

Navigation menus

Create header and footer menus and arrange them exactly how you want.

Blog & articles

Publish posts from a built-in blog to bring in search traffic and tell your story.

Custom domain

Connect your own domain with automatic HTTPS, or start on a free subdomain.

Media library

Upload and manage images and documents in one place, reused across your store.

Products & variants

Add unlimited products with variants, options, images, pricing and SEO fields.

Collections

Group products into manual collections or automated smart collections by rules.

Inventory

Track stock levels across multiple locations, with low-stock visibility.

Stock transfers

Move inventory between locations and keep counts accurate.

Purchase orders

Raise purchase orders and manage your suppliers from the admin.

Gift cards

Sell and redeem store gift cards as a product or a balance.

CSV import

Bring your whole catalog across in minutes with the CSV importer.

Order management

Fulfil, refund, cancel and annotate orders end-to-end from one screen.

Draft orders

Create orders manually for phone or in-person sales and send a payment link.

Abandoned checkouts

See the checkouts that didn’t finish so you can follow up and recover them.

Shipping labels

Connect Delhivery or Shipway to generate labels and track parcels from the order.

Packing slips

Print clean packing slips — including a 4×6 thermal layout.

Subscriptions

Offer subscription products that reorder on a recurring schedule.

Razorpay payments

Accept UPI, cards, netbanking and wallets through Razorpay — built in, not a plugin.

Cash on delivery

Offer COD alongside online payment, the way India shops.

Mobile-first checkout

A fast, responsive checkout designed for small screens and quick taps.

GST invoicing

Correct CGST / SGST / IGST splits and proper GST tax invoices when you’re registered.

HSN & tax rates

Per-item HSN codes and per-jurisdiction tax lines for accurate rates.

Optional & flexible

Not registered yet? Sell without GST and switch it on the day you need it.

Customer profiles

Every customer with their contact details and full order history.

Segments

Group customers into segments to understand and target them.

Wishlists

Let shoppers save products they love and come back to buy.

Discounts

Create discount codes and automatic discounts for sales and campaigns.

Instagram inbox

Read and reply to your Instagram DMs right from your admin inbox.

Order emails

Customers get automatic order-confirmation and status emails.

Analytics

Track sessions, your conversion funnel and revenue — with bot traffic filtered out.

Finance reports

See sales, taxes and payouts summarised in finance reports.

GA4 & Clarity

Bring your own Google Analytics 4 and Microsoft Clarity for deeper insight.

AI assistant

Generate product descriptions, SEO titles and meta, and more — see the AI features.

Flows automation

Automate repetitive tasks so your store runs itself as you grow.

Multiple stores

Run more than one store from a single account and login.

Secure & isolated

Each store’s data is isolated, encrypted and always exportable — it’s yours.

Installable storefront

Your storefront works as a PWA, installable on a phone like an app.