Marketplaces vs. your own store: where should you sell in India?
Should you sell on large marketplaces, build your own online store, or do both? A clear-eyed comparison of fees, brand ownership, customer data and control for Indian sellers.
How to get your first 100 customers for a new D2C brand
A practical playbook to get your first 100 customers for a new D2C brand in India — start with people you reach, one channel done well, and honest referrals.