Return to origin quietly eats margin for Indian sellers — you pay shipping both ways and earn nothing. Here's why orders come back undelivered and a practical playbook to reduce RTO on both COD and prepaid.
The festive season is the biggest sales window of the year for Indian stores. A practical checklist to get your inventory, offers, site, shipping and marketing ready before the rush.
Cash on delivery dominates Indian ecommerce, but it carries hidden costs. Learn how to offer COD, cut return-to-origin, and nudge prepaid without losing sales.
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